阿里巴巴 星巴克 臻選上海烘焙工坊 Alibaba Starbucks Shanghai Roastery
阿里巴巴集團聯手星巴克打造的全球最大星巴克門店——星巴克臻選上海烘焙工坊正式開業。這家全世界最大的新零售「智慧門店」不僅將為消費者提供線上線下無縫銜接的數字化體驗，也是阿里巴巴最新的大型場景內AR（擴增實境，Augmented Reality）識別技術的第一次大規模商業應用。
Starbucks is opening its biggest and most interactive location to date, in Shanghai, with help from Chinese technology giant Alibaba Group.
The Shanghai Roastery will be the first of Starbucks’ 27,000 locations worldwide, and the first of its kind in China, to seamlessly integrate a real-time, in-store and online customer experience, powered by Alibaba’s Mobile Taobao app and the company’s augmented-reality (AR) technology.
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